01 · Core
Google Shopping
Your products shown with image, price and store name right at the top of Google. We structure Shopping campaigns by margin, performance and season, so budget flows to the products that actually make you money.
Google Ads specialists
Be the product they find first on Google.
Caelora Marketing builds and runs Google Shopping and Performance Max campaigns for businesses that sell online. We put your products in front of people who are already searching for them — and steer every euro on profit, not on vanity metrics.
Why Google
Your customers are already searching.
Every day, people type exactly what they want to buy into Google. They're not scrolling past an ad — they're looking for a product, comparing prices and ready to order. That makes Google the most intent-driven advertising channel there is.
But Google Ads rewards the advertisers who feed it the right signals. A messy product feed, broken conversion tracking or one catch-all campaign means Google spends your budget on the wrong products, for the wrong people, at the wrong price.
That's where we come in. We clean up the foundations, build a campaign structure that tells Google what really matters to your business, and keep optimising until every product pulls its weight.
Services
Everything Google Ads, handled end to end.
02 · Core
Performance Max
One campaign across Search, Shopping, YouTube, Display, Gmail and Discover. We give PMax the right asset groups, audience signals and product segmentation — so Google's automation works for you, not the other way around.
03
Merchant Center & feed
Titles, categories, attributes and custom labels that help Google match your products to the right searches. We fix disapprovals and keep your account healthy and compliant.
04
Search campaigns
Text ads for brand protection and high-intent keywords, with tight negative keyword lists so you never pay for irrelevant clicks.
05
Conversion tracking
Reliable purchase tracking with enhanced conversions and correct values — because Google can only optimise on data it can trust.
06
YouTube & Demand Gen
Reach new customers before they search, and bring back visitors who didn't buy the first time — when your core campaigns are ready to scale.
How we think
Profit over ROAS screenshots.
A high ROAS in the Google Ads dashboard doesn't pay the bills. Margin does. That's what we steer on.
- We start from your margins. We calculate your break-even ROAS per product group and set targets that leave real profit after ad spend, product costs and returns.
- Every product has to earn its place. Winners get more budget, products that only burn spend are paused, new arrivals get a fair chance to prove themselves.
- Changes with a reason. No random tweaks. Every change is logged and measured, and we give Google's learning phase the time it needs.
- Honest reporting. Clear updates on what was spent, what it brought in and what we're doing next — in plain language.
Approach
From first call to scaling.
No long lock-in. We agree on what success looks like upfront and report on it honestly.
- 1Account & feed auditWe review your Google Ads account, Merchant Center and tracking, and show you where budget is leaking.
- 2FoundationsFeed optimisation, conversion tracking and a campaign structure built around your margins and product range.
- 3LaunchShopping and Performance Max campaigns go live with clear targets and budgets.
- 4Optimise & scaleWeekly optimisation: search terms, product performance, bids and budgets. We scale what works and cut what doesn't.
FAQ
Good questions.
Who do you work with?
Mainly online stores and businesses with a product catalogue — fashion, home, beauty, electronics and more. If you sell products online and want more out of Google, we should talk.
Do I need an existing Google Ads account?
No. We can set everything up from scratch — Google Ads, Merchant Center and tracking — or take over and improve your current account. You always stay the owner of your accounts and data.
What's the difference between Shopping and Performance Max?
Standard Shopping shows your products on Google Search and the Shopping tab, with a lot of control. Performance Max uses Google's automation to reach buyers across all Google channels. Most stores benefit from a smart combination of both — we'll advise what fits your situation.
How much ad budget do I need?
It depends on your products, margins and market. During the free review we'll give you a realistic starting budget and the targets that make it profitable.
How soon will I see results?
Fixes to the feed and tracking often help within days. New campaigns usually need a few weeks of learning before performance stabilises, after which we optimise and scale step by step.
Let's see what Google can do for your store.
Tell us about your business and we'll take a free look at your account, feed and opportunities.